More Than Match Scores: 5 Surprising Insights from Mackolik’s Financial Report
For millions of sports fans, checking their favorite team’s score is as simple as tapping the Mackolik app after hearing that familiar notification sound.
Kickoff, goal, halftime, full-time — that instant stream of updates has become part of our daily rhythm.
But have you ever wondered what kind of large-scale operation lies behind this seemingly simple app?
Mackolik’s nine-month 2025 activity report provides the answer — revealing a business far beyond scores and notifications.
What emerges is a story of global ambition, AI-driven innovation, and a smart digital media model.
Here are five surprising facts that will change the way you see Mackolik.
1. A User Base the Size of a Country: Beyond a Digital Stadium
Mackolik’s scale goes far beyond that of a sports app — it’s the equivalent of a digital nation.
According to data from the first nine months of 2025:
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Average daily users: 3.70 million
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Average monthly users: 7.56 million
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Average monthly screen views: 6.18 billion
To put that in perspective: 7.5 million monthly users is comparable to the entire population of Switzerland or Bulgaria.
Even more impressive is the depth of engagement — each user opens the app more than 27 times per day on average.
These numbers prove Mackolik’s addictive engagement and explain why it’s such a powerful platform for advertisers.
As the company itself puts it:
“The largest stadium in Turkey — and in France!”
2. Playing on the Global Stage
Many users see Mackolik as a local success story. In reality, it has already gone global.
The cornerstone of that expansion came in 2021, when Mackolik acquired Match en Direct, a popular live-score app based in France — giving it a strong foothold in one of Europe’s key football markets.
The international push didn’t stop there. In 2023, Mackolik established M Sports B.V. in the Netherlands to manage its growing overseas operations.
The most ambitious step yet is M Scores, a global multi-language live-score platform available in 15 languages across 175 countries.
Together, these moves reveal a clear strategy: Mackolik doesn’t just want to enter new markets — it’s building a worldwide user ecosystem.
3. The Future of Scores Lies in AI: Meet “mAİ”
Perhaps the strongest sign of Mackolik’s transformation from a sports app into a technology company is its investment in artificial intelligence.
As CEO Emre Uğurlu highlighted in the report:
“We recently launched the beta version of Mackolik’s AI Assistant — mAİ. Our breakthroughs in this field will continue to accelerate.”
mAİ marks a major shift — from simply delivering data to interpreting and personalizing it.
It paves the way for future growth in areas such as data analytics and customized content delivery.
To support this vision, Mackolik established Mackolik Teknoloji A.Ş. in July 2025 — a wholly-owned subsidiary dedicated entirely to AI, software development, and R&D.
It’s a clear signal: Mackolik is no longer just a media platform, but a tech innovator.
4. The Revenue Model Isn’t What You Think: It’s a Tech-Media Hybrid
The app is free — so how does Mackolik make money?
The report makes it clear: the company’s main revenue stream isn’t subscriptions or betting, but advertising.
However, Mackolik defines itself not only as a digital media company, but also as an information technology (IT) company.
It designs and develops digital platforms, then monetizes the massive user engagement on those platforms through data-driven advertising.
In other words, Mackolik’s real product isn’t just sports data — it’s engineered user engagement.
And that engagement is powered by continuous technological improvement and user-experience innovation.
5. Relentless Innovation: The App Never Stops Evolving
The secret to retaining millions of loyal users lies in one word: innovation.
The “Application Updates” section of the report highlights Mackolik’s ability to listen to user feedback and evolve continuously.
Some recent new features include:
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Puanmatik: An interactive tool that lets users simulate league standings based on their own match predictions.
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Formula 1 Live Commentary: Real-time race coverage, from pre-race analysis to pit-stop strategies.
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Referee Profiles: Data-driven stats on referees’ card averages, penalty decisions, and team results.
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Blindlook Project: An accessibility initiative enhancing voice-command features for visually impaired users.
These upgrades prove that Mackolik’s innovation isn’t limited to new sports or content — it also extends to social responsibility and inclusion.
Continuous innovation keeps users engaged and underpins the company’s ad-driven business model.
Conclusion: The Tech Power Behind the Scores
Mackolik’s 2025 third-quarter report paints a picture of a company far more complex than a live-score app.
A massive, highly engaged user base; global expansion and acquisitions; bold investments in AI; a smart, data-driven media model; and an endless cycle of product innovation...
All of these elements combine to reveal what Mackolik truly is: a technology, media, and data-analytics powerhouse disguised as a sports app.
So next time you check your favorite team’s score, remember — that simple notification on your phone is the visible face of a global technology operation.